Tag Archives: app

Oren Kaniel Jun 24, 2020 On June 22, during WWDC 2020, Apple announced several privacy-related updates that will take effect with the release of iOS 14 later this year. As an Apple Search Ads Partner, we anticipated that Apple would continue its commitment to creating a user-friendly, privacy-focused mobile ecosystem. …

Oren Kaniel Jul 30, 2020 Over the years, marketers and developers have learned that attribution is crucial in running a mobile business. As the upcoming iOS14 changes will impact everyone in the ecosystem, I’d like to show you how attribution affects app users as well. Since the founding of AppsFlyer …